First of all, I think this idea is genius! Agency ‘Åkestam Holst’ in a recent campaign for brand IKEA have renamed their products after frequently googled questions in Sweden.
The campaign called ‘Retail Therapy’ reflects on relationship problems, in their form of a metaphor! While most names are recognisable, others are questionable… and it didn’t take viewers long to post their thoughts.
“My son plays too much computer games”… matched with a pair of scissors? Does that indicate scrapbooking or cutting the console cord… it could be anything.
I find “My friend only talks about himself” quite funny but whats up with “My family doesn’t respect me” driving viewers to a white queen costume! Looks like some kind of Disney Princess theme. Anyway I think IKEA scored a laugh.
Alana Taylor.B 
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